Karlsruhe, 5-August-2010 -– The C4 software business of ec4u, a CRM specialist, has been growing by leaps and bounds. On August 1, 2010, ec4u spun off this unit to form legodo ag. CEO and founder Marc Koch explains, “legodo C4 emerged from ec4u C4. Companies can now achieve an incredible level of personalized communications – and carve out a solid competitive advantage for themselves.”

More than 40,000 users are realizing the benefits of legodo C4, in prominent companies like the DAB Bank, Deutsche Bahn, Deutsche Telekom, Dillinger Hüttenwerke, GEHE Pharmahandel, Integralis, RWE, Lufthansa, Swisscom, and XELLA.

Karlsruhe, 5-August-2010 — The C4 software business of ec4u, a CRM specialist, has been growing by leaps and bounds. ec4u spun off this unit to form legodo ag. ec4u C4 is now legodo C4.

Thomas Wüst
Sales Manager

legodo ag
Mobil +49 (0) 151 19507 486
Fax +49 (0) 721 46 476-299
E-Mail thomas.wuest@legodo.com
Web www.legodo.com

legodo ag, Zur Giesserei 19-27B, D-76227 Karlsruhe

Oliver Büchel
Sales Manager

legodo ag
Tel. +49 (0) 721 46 476-410
Fax +49 (0) 721 46 476-299
Mobil +49 (0) 174 1880 431
E-Mail Oliver.Buechel@legodo.com
Web www.legodo.com

legodo ag, Zur Giesserei 19-27B, D-76227 Karlsruhe

See what this campaign is all about. It’s truly remarkable.
The funny thing about a campaign is, that is links to arbitrary content which can be chosen by the type of campaign we are running. In this case, it’s all about the band …

Customer Profile Management  – Integrating your Knowledge about the Customer:
A universal profile management system is simple. It has the ability to capture and store both known customer attributes like past purchase history and behavioral attributes like click path and keyword search activity. A universal profile management system lives in the same software that executes multi-channel marketing communications. It is not designed to replace Web analytics. Rather, its purpose is to better use the existing data to fluidly communicate in a relevant way with customers and prospects through multiple channels.
Most marketers think in terms of lists, not profiles. As a result, some difficulties arise in how best to approach the customer. For example, if one customer is on five separate lists, it is difficult to find the common traits and coordinate the marketing messages. Therefore, one customer can easily receive five different messages from the same company. Communications may be superficially relevant to the recipient from the marketer’s perspective, but the lack of coordination ultimately undermines those efforts. (source)
With good CRM information newsletters can be delivered with the most relevant story first, a simple step that could make the difference between a potential consumer dismissing, or reading, what has been sent.  (source)
You already know how to use existing data to measure each channel individually, and understand that a more complete analysis means looking across different channels. But up until now, many marketers have felt that the technology needed to consolidate and integrate data wasn’t mature enough to deliver the value they were looking for. (source)

What to know about eMail Marketing:
eMail needs data integration. eMail is personal. eMail is immediate. eMail is extremely flexible. eMail (still) represents the future in corporate communication though many people might tell you otherwise, especially in the context of social networks.
If that were so, ask yourself one question: How many emails do you receive daily that are business related and how often do you do business in SN? Yes, SN are a good tool for marketing, but we’re all still not quite there yet.
(source)

Offering Your Customer Value:
We all know that one should offer something of value to potential customers. Well .. but do we do that? Yes, we thrive to achieve this goal, but honestly, most of us fail due to too many technical restrictions. To put it bluntly, we just don’t have the necessary tool support to get the data we have out to the customer in the way we want. At least that is what we think. (source)

Maybe it is time to set yourself a goal: become an expert on not only your business niche but also on your customers.

During our live presentation we created an online marketing campaign on the fly on an Oracle Siebel CRM with our communication platform C4.

The audience was delighted to see how quick and easy email marketing with Oracle’s Siebel CRM can be using C4 – Relevant Customer Communication.

It is all about relevant data for the relevant document. This is all that matters for your customers. Period.

You can find the newsletter text here.